Privacy notice

Who we are

Lime Tree Dental is the controller of your personal data on this website. Quinlan Services runs the platform the website is built on, and Cloudflare delivers its pages: both act only on our instructions.

Testing the website

We compare versions of some pages and count only totals for each version. When you buy, your booking or order records which versions you saw, so that total sales for each version can be counted. That record is removed once the sale has been counted, or when the test ends. We only do this if you said yes to measurement.

Personalisation

When you are signed in and have agreed, we use your membership, plan, bookings and the preferences you chose to pick what you see on the website. We never use health or accessibility information, your age, or prices for this. Our basis is your consent, which you can withdraw at any time.

This is profiling for marketing. You have the absolute right to object to it, and to any direct marketing, at any time: use Cookie settings, or your account, or contact us.

Automated decisions

No decision with a legal or similarly significant effect on you is made solely by automated means. Personalisation changes what content you see, never the price you pay.

Records of your consent

When you answer our cookie bar while signed in, or change your choices in your account, we keep a record of what you chose, when, how, and the exact words you were shown. We keep that record for as long as we rely on your consent and for six years after, in case of a claim. The internet address and device details recorded with it are removed after twelve months.

How long we keep things

Test results are totals only and name nobody. The record of which versions you saw on an order is removed when the sale is counted or the test ends. Consent records: as above.

Transfers

The website's own testing and personalisation send nothing outside the UK. If we add a measurement service from another company, we will name it here with any transfer and its safeguard.

Your rights

You can ask for a copy of your data, ask us to correct or erase it, ask us to restrict it, object to its use, and withdraw your consent at any time.

Complaints

Please tell us first: we will acknowledge a complaint within 30 days. You can also complain to the Information Commissioner's Office.